The Herzogenaurach Hospitality concept, part of the Craftsman Hospitality initiative by Solgarden Group, offers tailored, high-quality accommodations in the Nuremberg metropolitan region (including Erlangen and Fürth) and Germany's North Coast. Founded by Markus Gildner, it emphasizes sustainable, affordable stays with a "high and cool standard," blending modern comfort and local heritage—home to Adidas and Puma. Key offerings include: Guest Houses (e.g., Old School Guest House, Craftsman Inn & Suites): Practical options for craftsmen, artisans, and short-term workers in manufacturing or trades, providing functional stays with hotel-like services, affordability, and convenience for projects. Holiday Homes: Home-like spaces for families, tourists, or longer leisure stays, with ample amenities for relaxation and regional exploration. Senior Executive Living (e.g., Parkstraße): Premium suites for executives and high-level visitors, offering privacy, workspaces, luxury touches, and support for business demands. Young Executive Living (e.g., Wydhösselstraße): Upscale apartments for younger professionals, with similar enhanced features. This versatile approach caters to diverse profiles, promoting work-life balance, sustainability, and environmental considerations without compromising quality.

Modern business apartment in Herzogenaurach, within walking distance to Adidas, Puma & Schaeffler. Spaciously designed, modernly furnished with a fully equipped workspace (desk & monitor). Includes parking space in the underground garage (upon request) and fast Wi-Fi. Ideal for business travelers. Supermarkets & restaurants nearby. Kitchen fully equipped. Public transportation within walking distance.

Herzogenaurach, a town in Middle Franconia, Bavaria, Germany, boasts a history spanning over a millennium. First recorded in 1002 as "Uraha," it was granted by Emperor Henry II to the Prince-Bishopric of Bamberg, tying it to ecclesiastical and royal authority. In the Middle Ages, it grew as a small settlement with cloth manufacturing as a key industry, with remnants like the Fehnturm and Türmersturm towers still standing. By the 19th century, it joined the Kingdom of Bavaria, focusing on agriculture and local trades. The 20th century brought transformation with the sportswear industry. In 1924, brothers Adolf and Rudolf Dassler founded the Dassler Brothers Shoe Factory, gaining fame by supplying shoes to athletes like Jesse Owens at the 1936 Olympics. A feud led to a split in 1948: Adolf created Adidas, and Rudolf founded Puma, with headquarters on opposite sides of the Aurach River. This rivalry split the town, with residents aligning with either company, local soccer clubs reflecting the divide, and the nickname "town of bent necks" arising from people checking others' shoes. The brothers’ animosity lasted until their deaths in the 1970s and 1980s, buried at opposite ends of the cemetery. Today, Herzogenaurach hosts Adidas, Puma, and Schaeffler, blending its medieval heritage with modern industry.